Dynamic Creative Optimization

Precision Creative,
Delivered at Scale

Tandem DisCO assembles personalized advertising in real-time—driven by audience signals, location data, and intelligent automation. The right creative, to the right person, at the right moment.

See How It Works Watch DCO in Action
<100ms
Ad Serving Response
5+
Platform Integrations
Level 5
DCO Maturity
AI-Powered
Creative Intelligence
Humans + Technology

What is Dynamic Creative Optimization?

DCO is the evolution of advertising. Instead of creating one static ad and hoping it resonates, Tandem DisCO automatically assembles personalized creative from modular components—templates, data feeds, business rules, and AI—to deliver the exact right message for each impression.

Signal-Driven Personalization
Audience, location, weather, time, device, and custom signals drive every decision
Infinite Combinations
One template + multiple data feeds = thousands of unique, relevant creatives
Self-Optimizing
AI detects fatigue, generates fresh variations, and allocates budget to winners
Template
Location Data
Offer Copy
ORDER NOW
Austin, TX
SHOP NOW
Denver, CO
GET DEAL
Miami, FL
One template, multiple feeds — infinite personalized ads
Live Demo

See DCO in Action

Watch how the same template transforms based on real-time signals — location, weather, time of day, and audience.

Incoming Signals

Location
Austin, TX
Weather
Sunny, 92°F
Time of Day
Lunch (11am-2pm)
Audience
Families

Rule Matched

IF location = "Austin" AND weather = "hot" THEN show = "cold_drinks_promo"
Generated Creative
Pizza Ad
Austin, TX

Beat the Heat!

Family combo: Large pizza + cold drinks for everyone

$19.99
Order Now
Cozy Ad
Denver, CO

Warm Up Tonight

Hot delivery on a cold night — free delivery over $25

Free Delivery
Order Delivery
Breakfast Ad
Miami, FL

Rainy Day Breakfast

Start your morning right — coffee & breakfast sandwich combo

$6.99
Grab Breakfast
Dynamic zone — content changes per signal
Rotates every 4 seconds
Platform Capabilities

Everything You Need for DCO at Scale

From template creation to real-time ad serving, Tandem DisCO provides a complete toolkit for dynamic creative optimization.

Multi-Format Template Builder

Visual template editor with dynamic hot zones. Build for Display, Video, CTV, DPA, Carousel, Pinterest, TikTok, and Snapchat — all from one interface.

Display Video CTV DPA Social

Smart Content Feeds

Independent content layers that compose together. Attach multiple feeds to one campaign — locations, copy, offers, pricing — each resolving its own row based on signals and rules.

Multi-Feed CSV Upload Catalogs API Sync

Signal-Based Rule Engine

Build decision logic that responds to any signal — location, weather, time, audience segment, device, and custom data. Visual rule builder with AI assistance.

If/Then Weighted AI Rules

AI Creative Suite

AI-powered copy generation, creative scoring, image generation, and variation testing. Gemini-powered tools that understand your brand voice and optimize for performance.

Copy AI Scoring Image Gen

Cross-Platform Deployment

Deploy to Meta, TikTok, Pinterest, Snapchat, and Google from one unified platform. Native format support for each channel with real-time sync.

Meta TikTok Pinterest Snap

Intelligent Optimization

Automated budget allocation, A/B testing with statistical significance, creative fatigue detection, and auto-refresh. Let the system find and scale winners.

Budget AI A/B Test Fatigue
The Process

How Tandem DisCO Works

Four steps from signal to personalized delivery — all in under 100 milliseconds.

1

Capture Signals

Collect real-time signals — location, weather, time of day, device type, audience segment, and custom data points.

2

Evaluate Rules

The rule engine processes signals against your decision logic to determine the optimal creative combination for this impression.

3

Assemble Creative

Template zones pull content from multiple independent feeds, rule outputs, and static values — each resolved separately based on signals — into one cohesive personalized ad.

4

Deliver & Optimize

Serve the creative in real-time, track performance, detect fatigue, and automatically optimize — budget, bidding, and creative refresh.

Maturity Model

Your Path to Autonomous Advertising

Tandem DisCO grows with you. From basic asset assembly to fully autonomous optimization — we support every stage of your DCO journey.

Level 1

Asset Assembly

Basic template system with manual image and text swapping.

Level 2

Feed Driven

Templates + data feeds automatically compile personalized assets.

Level 3

Rule Based

Decision logic based on signals like location, weather, and audience.

Level 4

AI Enhanced

AI creative generation, scoring, copywriting, and predictive analytics.

Level 5

Autonomous

Self-optimizing budget, bidding, creative refresh, and workflow automation.

Target Level
Manual Autonomous
AI-Powered

Creative Intelligence,
Built In

Tandem DisCO integrates AI at every level — from generating copy variations to predicting creative performance before a single impression is served.

AI Copy Generation
Generate headlines, descriptions, and CTAs in your brand voice. Hundreds of variations from a single prompt.
Pre-Launch Creative Scoring
Score creatives before they go live. Predict engagement, brand safety, and performance — before you spend a dollar.
Gemini Image Generation
Generate ad imagery, product shots, and lifestyle visuals on demand. Background removal, smart cropping, and style transfer built in.
Fatigue Detection & Auto-Refresh
Automatically detect creative fatigue through CTR decay and frequency analysis. Generate fresh variations before performance drops.
AI-Generated Variations
AI Generated Ad Variation 1
AI Generated Ad Variation 2
AI Generated Ad Variation 3
AI Generated Ad Variation 4
92
Score A
88
Score B
74
Score C
85
Score D
AI Creative Scores — predicted performance before launch
Built for Scale

Multi-Tenant by Design

Whether you're an agency managing dozens of brands or a franchise with hundreds of locations — Tandem DisCO scales with you.

Isolated Workspaces

Each brand or franchise gets their own isolated workspace with dedicated data, users, assets, and campaigns.

Role-Based Access

Six distinct roles from tenant admin to franchisee — everyone sees exactly what they need, nothing more.

Approval Workflows

Franchisees submit creative for brand approval. Managers review, approve, or request changes — keeping brand integrity intact.

Ready to Transform
Your Advertising?

Tandem DisCO brings the power of dynamic creative optimization to agencies, brands, and franchises. Proven experts. Powerful technology. Exceptional growth.

Get in Touch